Pegasus Cycles Branding & Catalog

The Pegasus Primer is a more than just a brand catalog. It's an introduction to bike commuting with information on how to buy a bike, how to fit a bike, what to wear, etc. By providing more than product information the primer establishes a relationship with the customer by inviting them to participate in the camaraderie of bike commuting.

Brand Catalog: The Pegasus Primer is a more than just a brand catalog. It's an introduction to bike commuting with information on how to buy a bike, how to fit a bike, what to wear, etc. By providing more than product information the primer establishes a relationship with the customer by inviting them to participate in the camaraderie of bike commuting.
Ad Campaign: By focusing on when and where commuters will be most receptive to the invitation to commute by bike, the Pegasus ad campaign illuminates the more frustrating aspects of commuting and highlights how bike commuting can alleviate these frustrations.
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